This District is established and intended to encourage the urban form and architectural character found in the traditional downtown area as well as promote redevelopment that will make the downtown area a more diverse and vibrant mixed-use urban center.

Client: Fayetteville/Cumberland Co. Economic Development
Type: Hotel, Retail
Size: 9+ Stories

The focus of this hospitality master plan is to:

  • Create a Downtown District: By expanding the Hay Street experience to Russell Street.
  • Foster Downtown Living: To promote residential development zoning to a downtown neighborhood with diverse housing options.
  • Strategically Locate Cultural Venues: Establish the parameters for locating a Performing Arts Center that maximizes its contribution to downtown’s vitality.
  • Improve Mobility and Streetscapes: Promote a well-connected and beautiful downtown by improving walkability and bikeability, managing parking, and enhancing streets-capesand public spaces.