In the latest Urban Land Institute article, Senior Living Practice Leader, Grant Warner, highlights a fundamental shift in the active adult market: the next generation of residents seeking hospitality, wellness, flexibility, and meaningful social connection.
For BKV Group, this evolution represents a convergence of two areas of expertise we’ve been cultivating for over 25 years. Our legacy in luxury multifamily communities has refined our understanding of hospitality-inspired amenities, elevated residential design, and experience-driven placemaking. At the same time, our decades of designing senior living communities have provided deep expertise in wellness, accessibility, aging in place, and creating environments that foster social connection and independence. Today, those two disciplines are intersecting in one of the fastest-growing housing sectors in the country: Active Adult. Generation X is redefining 55+ living by prioritizing design, experience, and authenticity over age-based amenities, favoring spaces that support remote work, fitness, outdoor recreation, lifelong learning, and lock-and-leave convenience while maintaining strong connections to the surrounding community. In Grant’s article, he argues that active adult housing is increasingly becoming a lifestyle product rather than a retirement product. (DOI) — combining the sophistication and energy of multifamily with the wellness, longevity, and community-focused principles of senior living. As Generation X reshapes expectations for aging, successful communities will blur the lines between hospitality, residential, and wellness design. This convergence positions BKV Group to deliver communities that are not simply designed for where people are in life today, but for how they want to live.
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